Goa-based, Mandovi Distilleries has launched PURSUE, a novel Hard Seltzer brand is unshackled by historical associations or the weight of expectation. PURSUE was created by taking 4 core pillars into account – Utmost Quality, Detailed & Unique Design, Artistry and Sustainability. PURSUE is an indulgence that defies guilt and encourages freedom in its many forms.

The Hard Seltzer offers four variants inspired by a marriage of global and quintessentially local Indian flavours – Mosambi and Mint, Strawberry and Rose, Peach and White Tea, and Mango and Chilli. This new offering will see a staggered launch at select hotels, bars, restaurants and MOTs, across 2021-22. Starting with Goa and Pondicherry, then followed by Karnataka, Maharashtra, Delhi NCR and Telangana, PURSUE will be available at a starting price-range of INR 100 onwards for a 330ml pint. Prices will vary from state to state, based on local excise laws and taxes.

Speaking about the new introduction, Anish Reddy – CEO and Founder, PURSUE, shares, “With the ever-evolving pool of consumers who are becoming more experiential and quality driven, the idea behind PURSUE is to promote personal freedom, reshape conventions around alcoholic beverages and create a sparkling indulgence for everyone. We want people to pursue a place that is theirs to experience and one without compromise.”

Hard seltzer is an alcohol-based carbonated beverage blended with natural flavours. Bottled in the brand’s zero waste and environmentally sustainable distillery in Goa, Pursue hard seltzer is clean, guilt-free and enjoyable to drink. With 5% alcohol content (Abv), less than 1% sugar and fewer than 110 calories, Pursue Hard Seltzer is made with 100% natural flavours sourced from the finest ingredients and the highest grade of pure grain spirit. PURSUE is best enjoyed chilled from the bottle.

In making its patented designed bottles, PURSUE took a walk down memory-lane to revive designs of soda-bottles across different decades – a mainstay of languorous summer afternoons from our childhoods. The result is an elegant bottle that retains a sense of familiarity while taking a progressive outlook. Each groove in the glass offers captivating visual refractions when the bottle is filled with effervescent seltzer.

Dutch illustrator and muralist, Joren Joshua´s lanky characters give tactile form to each flavour. With subtle references to the ingredients and the name of each product, the avant-garde art finds its canvas on the bottle-caps and necks – making each bottle a collectible.