The Vienna Gin Festival, held May 9th and 10th at Vienna’s magnificent and historical Semperdepot, showcased artisanal spirits from over 150 national and international exhibitors. BoozEMBASSY, Porfidio’s European importer, showcased both Porfidio’s award-winning luxury agave spirits, alongside Porfidio’s new line of superlative cask-aged agave gins. “Porfidio’s exhibition stand was a major draw for visitors, proving a highlight for many,” states Oliver Pelzl, founder of BoozEmbassy. “A common reason cited by guests for attending the festival was to taste the “pricey & famous” Porfidio products. Indeed, Porfidio did prove overwhelmingly popular with visitors, as reflected by the very positive consumer feedback,” says Oliver.

The Porfidio team uniquely chose to only offer Porfidio neat or on the rocks, unlike most other exhibitors who mixed drinks. Oliver Pelzl explains that this gave visitors an undistracted, uncompromised experience of the unique quality of Porfidio, a product that is best enjoyed pure.

Both days of the festival were completely sold out, with approximately 3,800 attendees. Many visitors claimed that Porfidio’s minimalist booth was one of the visual highlight of the event. Crisp lines and a well-designed lighting scheme produced a serene, almost meditative atmosphere for tasting, a refuge from the exhibition’s commotion. “Guest feedback validated this strategy,” says Oliver.

Besides many private visitors, restaurateurs, and retailers, industry experts were also highly interested in the orfidio products, especially the limited-edition, single-cask, vintage-dated bottlings, such as The Original by Porfidio, and The Maximus by Porfidio, long popular among connoisseurs.

This year marked Porfidio’s fourth and most successful Vienna Gin Festival participation to date. “We value the show organizer’s confidence in giving us the most central location at the show, the guests’ overwhelming interest, and all the positive and fun conversations which we could enjoy” says Oliver. Oliver Pelzl highlights the festival’s success as proof of Porfidio’s ongoing ascendency within the luxury spirits segment in Europe, building on its prior achievements in The Americas and Asia for the last 35 years.

Vincent Fernandes